Samsung The Premiere Ranks 1st with 28% Market Share in US Premium Projector Market

(Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung's premium home projector 'The Premiere' has ranked first in the U.S. premium projector market this year.

On the 28th, Samsung Electronics cited data released by U.S. market research firm NPD, stating that The Premiere held a cumulative market share of 27.8% by revenue in the projector market priced above $3,000 from the beginning of this year through October, securing the top position.

In particular, in the ultra-short-throw market, which features products that can be used by simply placing them in front of a wall without complicated installation, The Premiere recorded a 44% revenue share in the third quarter of this year. Ultra-short-throw products are defined as those with a minimum throw ratio of 0.37 or less, and this market has been expanding recently.

Launched in October last year, Samsung Electronics' The Premiere applies an ultra-short-throw method, making installation simple, and is equipped with various smart TV functions, allowing users to enjoy video content from Netflix, YouTube, Disney Plus, and more.

The Premiere has also received high praise from experts and customers. The Hollywood Reporter, a U.S. film-related media outlet, recently described The Premiere as "the best projector with not only a sleek appearance but also fantastic performance." The outlet highlighted its top features as ▲a sophisticated design completed with a height of 5 inches and a width of 1 foot ▲ultra-short-throw capability projecting up to 120 inches ▲4K resolution and excellent sound quality with a 30-watt speaker ▲and a perfect smart TV experience.

Seong Il-gyeong, Vice President of Samsung Electronics' Visual Display Business Division, said, "Consumers who want to build a home entertainment environment tailored to their tastes and lifestyles are choosing The Premiere," adding, "We will continue to introduce customized products that reflect the trend of preferring ultra-large screens."