GS25, Jeju Beer X Blue Bottle Limited Edition Beer Sold Out in 6 Hours

'Jeju Beer Barrel Series: Blue Bottle Coffee Edition' sold at GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 26th that it sold all 3,000 bottles of the limited edition beer, a collaboration between Jeju Beer and Blue Bottle, within 6 hours of starting the pre-order sale on the 22nd.

The ‘Jeju Beer Barrel Series: Blue Bottle Coffee Edition’ is a premium beer aged for over six months in oak barrels that previously matured bourbon, with imperial stout, and blended with Blue Bottle Coffee’s signature blend.

The secret to this sell-out is the liquor smart order system ‘Wine25Plus.’ It is the convenience store industry’s first online liquor order and payment system, allowing customers to purchase desired liquors at GS25 stores nationwide through online orders.

The customer purchase ratio by age group was 41.2% in their 30s, 35.1% in their 20s, and 22.5% in their 40s. GS25 plans to release an additional batch of the ‘Jeju Beer Barrel Series: Blue Bottle Coffee Edition’ next month due to the ultra-fast sell-out.

A GS25 representative said, “Through the liquor smart order system Wine25Plus, customers’ liquor purchasing patterns are expanding beyond offline to online,” and added, “We will strengthen a differentiated liquor lineup within Wine25Plus, like the Jeju Beer X Blue Bottle limited edition beer.”