KB Kookmin Bank Unveils New ‘KB Budongsan’ Advertising Video Following Fresh Start

'Naejipnaejip Registration Event' Also Runs Until December 15

[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 25th that it has released an advertisement video for ‘KB Budongsan,’ which has started anew under a new brand name.

This advertisement emphasizes KB Budongsan’s differentiated services with the slogan “Persistent Real Estate Information, KB Budongsan.” It implies providing accurately analyzed information and convenient services based on KB Kookmin Bank’s know-how and trustworthiness.

To effectively convey KB Budongsan’s core services?information on market prices, listings, and locations, as well as the real estate asset management service ‘Naejib Naejib’?a total of four advertising models appear, each representing a specific function. The models are ‘Park Hee-soon, Yoo Yeon-seok, Lee Kwang-soo, and Chae Soo-bin,’ who have recently been active in dramas and variety shows and have high public recognition. Each video is characterized by directing the core services of KB Budongsan to match the specialized image of each actor.

The advertisement videos will be released sequentially, starting with a teaser and a comprehensive version, followed by four episodes focusing on market prices, listings, locations, and Naejib Naejib. They can be viewed on TV channels and YouTube. A making-of video capturing the vivid atmosphere on set and unreleased cuts of each actor will be released later. A KB Kookmin Bank official said, “This advertisement was planned to promote KB Budongsan’s strengths of accurate and reliable services,” adding, “We hope that KB Budongsan’s diverse services and information will help make wise home choices.”

Meanwhile, KB Kookmin Bank is conducting the ‘Naejib Naejib Registration Event,’ which allows users to experience services such as real transaction alerts, listing alerts, and tax calculations, until December 15. Those who register for Naejib Naejib on the KB Budongsan app and enter the draw can choose between a chance to win prizes like the Galaxy Z Flip3 or iPhone 13, or receive Starbucks coffee coupons and CU mobile gift certificates, which will be given to the first 10,000 applicants for each coupon.