PHC Opens New Healthcare Platform Service 'MoHe'

[Asia Economy Reporter Jang Hyowon] PHC (CEO Choi Inhwan) announced on the 24th that its experiential personal health measurement-based customized health functional food portion sales specialty store ‘MoHe’ will officially open on December 10th on the 9th floor of NC Department Store Gangseo Branch.

The ‘MoHe’ store provides a service where customers can measure their health for free in an experiential health measurement space called the ‘Smart Care Zone’ (company’s own name), analyze it using artificial intelligence (AI) technology, and receive personalized optimized health functional food recommendations through consultations with professional counselors.

The purchased health functional foods are portion-packaged on the spot so that consumers can conveniently take them anytime and anywhere. Additionally, in collaboration with E-Land Retail, various product recommendations and services based on personal health measurements will also be offered.

Existing personalized health recommendation services from other companies mainly recommend health functional foods based on simple health-related questionnaires. In contrast, the ‘MoHe’ store allows customers to experience and measure various health devices on-site for free, and based on the results, personalized health functional food recommendations are provided through AI analysis and professional consultations.

Moreover, PHC offers various healthcare services through its proprietary mobile application ‘MoHe APP,’ which provides health management functions (medication and intake management, exercise and diet recommendations), enabling customers to manage their health anytime and anywhere.

The next-generation healthcare platform ‘MoHe’ application accumulates health data by linking with smartphones and smart medical devices, and based on this, provides health management solutions such as exercise recommendations and diet management, as well as various health-related content. Through this, users can directly record and manage their health data and send the accumulated health data to medical facilities during hospital visits for precise treatment.

A PHC official stated, “Starting with the NC Gangseo branch, we plan to expand ‘MoHe’ stores nationwide by next year,” and added, “With the recent amendment of the Serious Industrial Accident Act and the increasing importance of industrial safety, we are preparing to implement the ‘MoHe Corporate Exclusive Solution’ within this year, enabling companies to effectively manage their employees’ health.”