Zippo Opens First Flagship Store at Dosan Park

Appearance of the Zippo Seoul Dosan Park Flagship Store 'Zippo Seoul'

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division (hereinafter Kolon FnC) is accelerating its attack on the golf wear market by unveiling the golf brand G/FORE's first flagship store, 'G/FORE Seoul.'

On the 24th, G/FORE will open its first domestic and global flagship store in Dosan Park, Gangnam-gu. G/FORE sees the Dosan Park intersection, adjacent to the luxury brand street, as the optimal location to aggressively target the luxury market.

G/FORE plans to use this flagship store as a new base for 'luxury marketing.' A dedicated lounge for VIP membership customers is set up on the second floor, featuring a bar, terrace, lounge space, and fitting rooms exclusively for VIPs. Personal services by dedicated VIP staff and light alcoholic beverages and refreshments will be provided at all times, focusing on delivering a luxury experience.

Additionally, the flagship store will offer the earliest access to various seasonal products. In particular, to commemorate the opening of the flagship store, limited edition year-end products will also be introduced.

Moon Hee-sook, Executive Director of the Golf Business Division, said, “Since its launch, G/FORE has created an explosive response in the premium golf market with bold colors and designs unseen in existing golf wear brands. The remarkable growth in a short period was greatly supported by Kolon FnC’s long-standing know-how, technology, and golf-specialized infrastructure. Global G/FORE also decided on this meaningful step of opening a flagship store here in Seoul based on recognition and trust in the brand power and competitiveness of domestic products.”

Meanwhile, Kolon FnC began official domestic distribution of G/FORE in 2020 through the golf online select shop ‘The Cart Golf,’ and in 2021 expanded its distribution channels by entering major department stores.