Lotte ON's Black Friday Event 'Popular'... Overseas Direct Purchase Sales Increase 11 Times

Overseas direct purchase product sales on Lotte ON increased 11 times compared to the previous year from the 15th to the 21st.

[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 23rd that the 'The Black Week' event, held in line with Black Friday, is gaining great popularity.

According to Lotte ON, sales of overseas direct purchase products increased 11 times compared to the previous year from the 15th to the 21st, and on the first day of the event, overseas direct purchase sales recorded an all-time high. In particular, luxury goods sales grew 25 times compared to the previous year, and sales of overseas direct purchase home appliances and health functional foods increased 10 times and 7 times, respectively.

'Aptamil Profutura Formula' and 'Orthomol Immun Vitamin Drink' sold out all prepared quantities within half a day of starting sales. Additionally, the 'Moncler 22FW Chloe Black Padding' also sold out in one day, achieving sales of 100 million won as a single product.

On the 23rd, Lotte ON will offer luxury outerwear such as Burberry and Moncler, which are receiving the best response among overseas direct purchase products, at a 20% discounted price, and on the 24th, popular luxury brand bags such as Gucci and Prada will be sold at special prices. On the 26th, sold-out products will be additionally secured and offered at exclusive special prices.

A Lotte ON official said, "The Black Week is the first overseas direct purchase event held by Lotte ON in line with Black Friday, and it is receiving positive responses such as overseas direct purchase sales recording an all-time high," adding, "As the full-scale Black Friday begins this week, we have prepared to expand the discount range focusing on popular products."