Shinil Electronics, Excitement as Cold Winds Blow... "Increase in Winter Heating Appliance Shipments"

Fan Heater Popular Among Camping Enthusiasts, Shipments Surge 33%
Strong Sales Expected Amid Anticipated Cold Wave This Winter

Shinil Electronics announced on the 22nd that the shipment volume of heating appliances increased compared to the same period last year over the past three months (September 1 to November 19), with fan heaters up by 33%, electric mats by 15%, and electric heaters by 14%. The photo shows Shinil's Reflector Eco Heater. Photo by Shinil Electronics

[Asia Economy Reporter Kim Heeyoon] Shinil Electronics announced on the 22nd that its heating appliance shipments increased compared to the same period last year over the past three months (September 1 to November 19), with fan heaters up about 33%, electric mats up 15%, and electric heaters up 14%.

According to Shinil, the shipment volume of heating appliances showed a particularly notable increase in fan heater products. Over the past three months, Shinil's fan heater shipments rose about 33% due to the increase in outdoor activities and camping enthusiasts during the fall season. Fan heaters have gained such popularity among campers that purchase locations are shared in real time. In September, on the SSG.com live commerce channel 'SSG Live,' 500 units sold out within one minute, generating sales of 240 million KRW.

Electric mat shipments increased by about 15%. As more consumers choose mats to save on heating costs, Shinil launched the '2022 Carpet Mat' product. The company explained that this product has excellent thermal conductivity, warming the floor as effectively as an ondol room, and its sales have steadily increased, especially through home shopping channels.

Electric heater shipments also rose about 14%. Shinil's 'Reflector Eco Heater,' released this year, drove sales. This product heats through a heating element inside a quartz tube lamp and is equipped with a patented high-efficiency heat radiator, allowing users to experience high heating performance with low power consumption, Shinil added.