Lotte Homeshopping Holds On-Off Export Consultation in Thailand... SME Export Consultations Achieve $91 Million

Lotte Homeshopping recorded approximately $91 million in consultation performance at the 'Korea Brand Expo in Thailand' export consultation event, held for 10 days from the 9th to the 18th, to support small and medium-sized enterprises' overseas expansion.

Thailand Showcase Attracts 2,000 Customers
Achieves 20,000 Concurrent Viewers on Local Live Commerce

[Asia Economy Reporter Yuri Kim] Lotte Home Shopping announced on the 21st that the 'Korea Brand Expo in Thailand' export consultation event, held for 10 days from the 9th to the 18th to support small and medium enterprises (SMEs) in expanding overseas, recorded consultation results of approximately $91 million (about 108.3 billion KRW).

The 'Korea Brand Expo' is Lotte Home Shopping's flagship win-win program that connects SMEs struggling to open new sales channels with overseas distributors. After being held non-face-to-face due to the spread of COVID-19, it was conducted simultaneously online and offline at domestic venues and in Thailand following the phased recovery to normal life (With Corona). The number of participating companies was also expanded to a record high of 100 SMEs.

The online consultation event, which involved about 2,000 local buyers, recorded a cumulative 549 consultations and $91 million in consultation amounts, marking an all-time high. On-site contract promotion amounted to $26 million. Through the official website, a 'V-catalog' featuring product demonstration videos of participating companies and Hallyu content utilizing celebrities were also introduced, accumulating about 400,000 content views. Additionally, customized export strategy consulting for the post-COVID era and seminars for entering the Southeast Asian market were held to provide lectures aimed at overseas market penetration.

The offline event, which directly showcased K-consumer goods to local customers, also received great response. The showroom-style 'Sample Showcase' held from the 9th to the 14th at CentralWorld Shopping Mall in Bangkok featured K-beauty brands targeting the Hallyu wave, as well as Southeast Asia-tailored consumer goods such as the 'IonPlus Filter Showerhead' and 'KitchenArt Rotating Mop Cleaner,' attracting about 160 buyers and 2,000 customers on-site. Through a mobile live broadcast on Lazada, Southeast Asia's largest online shopping mall, health supplements and kitchenware were introduced, recording about 20,000 concurrent viewers. In addition, the win-win broadcast 'Together Win-Win House,' which Lotte Home Shopping aired live from COEX in Samseong-dong, Seoul on the 11th featuring selected SMEs in beauty and household goods, sold over 1,000 sets.

Jung Yoon-sang, Head of Communications at Lotte Home Shopping, said, "Since 2016, Lotte Home Shopping has been hosting the 'Korea Brand Expo' to discover competitive SME products and connect them with overseas distributors, striving for win-win activities." He added, "We will develop various sales channel expansion programs to provide practical support to domestic SMEs."