Martial Arts, Vietnam-Korea Product Exhibition and Consultation Held Online

47 Domestic Companies and 80 Local Buyers Participate

[Asia Economy Reporter Kim Heung-soon] The Korea International Trade Association and COEX will hold an online Vietnam Korean Products Exhibition and Consultation from the 22nd for five days.

This event will feature 47 consumer goods companies, including Korea's most beloved cosmetics, food, and household items by Vietnamese consumers. Companies producing quarantine products such as masks, hand sanitizers, and air purifiers also participated.

Participating companies will conduct over 250 consultations in total over five days after pre-arranged one-on-one matching through the local buyer network established by COEX's Vietnam office.

To provide diverse information to buyers participating remotely, Vietnam-specialized content such as online catalogs in English and Vietnamese and influencer promotional videos were produced. The produced content was marketed using Meta (formerly Facebook) and Zalo, Vietnam's number one messenger platform. Additionally, participating companies were provided with local market research reports.

Lee Dong-won, President of COEX, said, "I believe that non-face-to-face online marketing will become the new normal even after the end of COVID-19," adding, "Taking this exhibition as an opportunity, we will build an online export platform that can be combined with offline exhibitions in the 'With Corona (gradual recovery of daily life)' era."