[Asia Economy Reporter Kim Bo-kyung] Shinsegae Casa announced on the 15th that it has opened a 'Welcome to Hotel Casamia' pop-up store at the Shinsegae Department Store Main Branch in Myeongdong, Seoul, to celebrate the year-end season.
The pop-up store, held on the first floor of the Shinsegae Department Store Main Branch, proposes Shinsegae Casa's lifestyle space with the concept of a luxury hotel lounge and suite room. The interior was designed using various premium furniture and best-selling products featured in Shinsegae Casa's advertising campaign.
First, visitors can experience the top series of the modern design Casamia Campo sofa, the 'Campo Lux.' Also on display are the elegant 'Prima' bed and the French modern style 'Salad' table.
During the pop-up store operation period, discounts are offered on exhibited furniture and accessories. Casamia premium furniture such as Campo Lux, Salad table, and Prima bed are available at a 20% discount. In addition, various popular products including tea tables, single recliners, and desks are sold at discounts of up to 35%.
A lucky draw event is held for all customers who make purchases, offering various benefits such as accommodation vouchers for the French-style boutique hotel 'L'Escape' suite rooms and food and beverage vouchers through a raffle.
The pop-up store will operate until the 18th on the first floor atrium of the Shinsegae Main Branch, and from the 19th, it will be held in the event hall on the 7th floor until the 30th of next month.
A Shinsegae Casa official said, "To celebrate Christmas and the year-end holidays, we wanted to propose a luxurious and comfortable hotel-like interior with Shinsegae Casa's sensuous design furniture," adding, "We hope customers experience the differentiated value unique to Shinsegae Casa."
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