Organic Ticosmetic "Expecting Benefits from Chinese Maternity and Infant Policies"

[Asia Economy Reporter Hyunseok Yoo] Organic T Cosmetic announced on the 4th that it expects performance growth thanks to China’s announcement of the ‘Maternal and Infant Safety Behavior Improvement Plan’ and childbirth promotion policies.

The National Health Commission of China announced the ‘Maternal and Infant Safety Behavior Improvement Plan (2021?2025)’ last October. This is one of the main goals of the government’s key initiative ‘Healthy China 2030,’ aiming to promote the safety of mothers and infants. Through this, the government plans to reduce the national maternal mortality rate to 14.5% (about 100,000) and the infant mortality rate to 5.2% by 2025.

An Organic T Cosmetic official stated, “Since the demand for Organic T Cosmetic is secured mainly among Chinese women of the MZ generation, we expect to establish an important foundation for future performance growth supported by the Chinese government’s plan announcement,” adding, “We believe that the rise in birth rates in China will stimulate consumer demand for products such as infant formula, maternal and infant daily necessities, toys, early childhood education, and children’s clothing.”

Organic T Cosmetic is a Chinese infant and toddler cosmetics company that owns its own brands such as ‘Tea Baby.’ Its main products include skin care and cleansing items such as shampoo, body wash, and body lotion, as well as summer products like mosquito repellents and powders. The company was listed on the Korean KOSDAQ market in 2016.

Additionally, Organic T Cosmetics’ subsidiary Haechun Pharmaceutical has signed a strategic MOU with Hong Kong’s Rubber Duck Fashion Technology Limited. They plan to launch a new line called the Moa (Mother and Child) series, newly planning sales channels and designs, and expanding sales through stylish marketing.

A company official forecasted, “Through this MOU, with the launch of ‘G.DUCK’ products and the full-scale expansion of distribution lines, sales of about 100 million yuan (approximately 1.7 trillion won) are expected.”