[Asia Economy Reporter Hyungsoo Park] Netmarble is showing strong performance. The news that the subculture game ‘Blue Archive’ will be released on the 9th in 237 countries including North America, Taiwan, and Thailand appears to have influenced the stock price.
At 11:19 AM on the 3rd, Netmarble was trading at 17,550 KRW, up 10.73% from the previous day.
Nexon announced that it will launch the subculture game ‘Blue Archive’ in the global market on the 9th.
‘Blue Archive,’ developed by Netmarble, a subsidiary of Nexon, is a subculture game set in a school city, featuring stories of various students. Blue Archive will be released in 237 countries including Korea, North America, Taiwan, and Thailand, available on Android OS and iOS versions. It supports Korean, English, Traditional Chinese, and Thai languages. Over 1 million participants have registered in the pre-registration that started on the 14th.
Ahead of Nexon’s global launch, outdoor advertisements for Blue Archive were installed near Samsung Station in Seoul at K-pop Square and H-Wall. K-pop Square is an outdoor advertising medium measuring 81m wide and 20m high, boasting the largest scale in Korea, while H-Wall measures 37m wide and 36m high.
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