Ahead of 'With Corona'... Excited Foodservice Industry

CJ Foodville Vips' Smoky Yamstone New York Steak.

[Asia Economy Reporter Moon Hyewon] As the quarantine system is set to transition to 'With Corona,' the dining industry is stepping up efforts to secure offline customers.

According to the related industry on the 31st, Ourhome will run a promotion called 'Get Vaccinated and Receive Korean Beef' from the 1st to the 30th of next month for customers who have completed their COVID-19 vaccination at dining establishments.

The promotion will be held at 16 Ourhome dining locations nationwide, including Food Empire, Burger Hunter IFC Mall branch, and Foodium Jeju International Airport branch.

During this period, Ourhome will give an energy drink to all customers who visit the dining stores and present proof of vaccination. Customers can show paper certificates or electronic certificates (KakaoTalk, Naver, QOOV) to the staff after dining on the same day.

There will also be a prize event. By applying through the QR code attached to promotional materials inside the stores, participants will be entered into a draw to win prizes such as Korean beef gift sets, Ourhome Dining meal vouchers, and five types of Ourhome health soup HMR products.

In the case of CJ Foodville, they plan to strengthen specialized stores. VIPS, CJ Foodville's dining brand, has opened premium stores in key locations such as Mokdong and Ilsan last year despite the COVID-19 situation. VIPS explains that this shift to specialized stores has led to visible results in sales, customer numbers, and customer satisfaction.

E-Land's buffet-style family restaurant Ashley Queens started the 'Queens Festival' on the 21st and launched an offline store promotion with the largest number of new menu items ever. Usually, they release 20 new menu items each season, but this time they introduced 50 items.

An industry insider said, "As the suppressed desire for consumption increases in dining, offline stores are expected to become especially lively," adding, "Considering students returning to school and the year-end peak season, the stagnant industry atmosphere is expected to revive."