Starbucks Launches Winter e-Frequency Event

[Asia Economy Reporter Moon Hyewon] Starbucks Coffee Korea announced that it will hold the 'Winter e-Frequency Event' from the 28th until December 31. The event was postponed once due to the store employees' 'truck protest.' Starbucks increased the number of giveaways by 25% compared to last year and added servers to prevent connection delays.

The Winter e-Frequency Event is a representative giveaway event that has been held for 19 years since 2003. Based on the fact that regular customers visit an average of twice a week, if they purchase 17 drinks during the approximately 9-week event period, they receive a giveaway.

This year, nine types of giveaways have been prepared, including three types of Moleskine '2022 Planners,' three types of portable blankets called 'Comforters,' and three types of 'Analog Clocks.' These were produced in collaboration with domestic artist '275C.'

Starbucks improved the system efficiently and added servers to prevent connection delays caused by frequent access to the reservation system by customers near the end of the event or when certain giveaway stocks are about to run out.

If app access is not smooth, the initial access screen will be bifurcated. By separating the 'Siren Order Ordering Service' and the 'Reserve Giveaway' menu, they plan to minimize inconvenience to Siren Order customers caused by giveaway reservations.

Giveaway reservations are available from today, and a maximum of five items can be reserved per ID within one week, including the first reservation. Regardless of how many drinks are purchased, the number of giveaways that can be received within a week is limited to prevent reselling. Giveaway pickup will be available from the 1st of next month.

The number of giveaways has been increased by 25% compared to last year. Starbucks plans to provide an e-Frequency experience that allows customers to receive giveaways comfortably and enables more customers to enjoy the event.