Dongyang Life Insurance Unveils 'New Guardian Angel' Brand Character

On the 26th, Dongyang Life announced that it will unveil a new guardian angel character developed to be more approachable to customers, reflecting the latest trends and sales environment.

[Asia Economy Reporter Oh Hyung-gil] Dongyang Life Insurance announced on the 26th that it will unveil a new guardian angel character developed in line with the latest trends and sales environment to approach customers more familiarly.

The new character was designed according to the company's mission of "guardian angel protecting customers' health and happiness." It follows the design identity of the existing character while simplifying and adding cuteness to make it lovable and approachable to people of all ages and genders.

Dongyang Life Insurance plans to produce a total of five characters, including the main character, in 2D and 3D formats, to be used in various ways such as videos and merchandise.

A Dongyang Life Insurance official said, "We expect it to play a more positive role in clearly imprinting the company brand, forming familiarity with the brand, and strengthening communication with customers."