Shinhan Life Unveils Virtual Model Rozy Along with Music Track and Music Video

Shinhan Life announced on the 26th that it will release an advertising music track and music video featuring its virtual advertising model, 'Rozy'.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 26th that it will release the advertising music track and music video using the virtual advertising model 'Roji'.

They released the full version of the Shinhan Life advertising music, "Fly so higher" (subtitle: A Wonderful Tomorrow Like Today), on domestic and international music platforms. The proceeds from the music release will be used for Shinhan Life's ESG (Environmental, Social, and Governance) activities.

Shinhan Life explained that they received enthusiastic responses from consumers, including requests for the music release immediately after starting the advertising campaign.

The lyrics of this track include the ESG slogan announced by Cho Yong-byoung, Chairman of Shinhan Financial Group, "Do the Right Thing for a Wonderful World," as well as Shinhan Life's ESG mission.

Sung Dae-gyu, CEO of Shinhan Life, stated, "We hope that 'A Wonderful Tomorrow Like Today,' Shinhan Life's ESG message, will continue to spread through unique content that many people can empathize with and share. We will strive to realize the social core values of ESG and the organizational culture values of Shinhan Life?'fairness, diversity, openness'?to spread positive influence in society."