Sealy Bed's Bespoke Mattress Experience Store Popular Among MZ Generation

Customizable Production Available According to Preferences Such as Spring, Cushioning, Size, and Color

Sealy Bed Daejeon Shinsegae Art & Science Bespoke Experience Store.
Photo by Sealy Bed

[Asia Economy Reporter Kim Jong-hwa] The bespoke trend has begun to sweep the premium mattress market as well. Sealy Mattress recently opened an experiential store within Shinsegae Art & Science’s ‘Sound Sleep Gallery,’ offering an unprecedented sleep experience and bespoke production service as a premium mattress brand. This fresh service is attracting the attention of MZ generation consumers who seek not only product quality but also trendiness and individuality.

After making a reservation and visiting the Sealy Mattress bespoke experiential store, customers can choose the mattress’s spring type, cushioning, size, and color according to their preferences through a one-on-one consultation with an expert. On-site, customers can examine the fabric colors and actual springs, check options on a pre-questionnaire, and customize a bespoke mattress tailored to their tastes. With 2 types of springs, 4 sizes (excluding some spring applications), 7 panel colors, and 5 colors each for tape and border, there are over 6,000 possible combinations.

After consultation and option selection, customers can also try sleeping for about an hour in a specially prepared private space. The store explains that the actual usage experience, which is distinctly different from just sitting briefly in a regular store, results in a very high on-site order rate.

Before opening this bespoke store, Sealy Mattress collaborated with space designer Cho Hee-sun this summer to launch the bespoke frame ‘Sealy X ChoHeeSun,’ marking the beginning of bespoke marketing. It is said that consumer interest is high because the bedroom interior atmosphere can be easily changed just by color combinations.

Yoon Jong-hyo, CEO of Sealy Korea, stated, "Sealy Mattress has introduced products and services that help improve sleep quality through relentless innovation over the past 140 years," adding, "This bespoke service was also planned from the perspective of creating customer value and enhancing satisfaction rather than immediate profit, amid growing consumer demand for customized furniture, as a leading global premium mattress brand."