One Store Achieves 13 Consecutive Quarters of Transaction Growth... Sets New Quarterly Record

[Asia Economy Reporter Eunmo Koo] The native app market One Store has achieved its highest quarterly performance, marking 13 consecutive quarters of transaction growth.

One Store announced on the 25th that it realized 13 consecutive quarters of transaction growth in the third quarter of this year.

One Store's total transaction amount in the third quarter of this year grew by 27.8% compared to the same period last year, setting a new quarterly record. Since implementing a commission reduction policy in the second quarter of 2018, it has been breaking transaction records every quarter for over three years.

The growth rate also far outpaced other app markets. According to 'Mobile Index,' published by big data platform company IGAWorks, which estimates the transaction amounts of the three major app markets, One Store's growth rate from the beginning of this year to the third quarter was 36.1% year-on-year, significantly exceeding the 25% growth rate of other global app markets during the same period.

All business sectors, including games, apps, story content, and shopping, showed balanced progress. First, game transaction amounts increased by 32.9% compared to the same period last year. Representative popular titles such as Kukka Games' 'Three Kingdoms Strategy,' Wemade's 'Mir4,' and Nexon's 'The Kingdom of the Winds: Yeon' continue to be loved. Recently launched games on One Store, such as 37 Mobile Games' 'Heroes Tales' and Blizzard's 'Hearthstone,' are also receiving positive responses.

Growth in the story content sector is also remarkable. One Store Books has actively worked to secure users by significantly increasing customer benefits such as free content viewing and paid payment discounts. To strengthen its story content business capabilities, One Store invested in 'Kuaikan,' China's number one webtoon platform. Together with Kuaikan, One Store is expanding its business across the entire story content value chain by discovering IPs that can exert influence in the global market.

In the shopping sector, opening a specialty store for IT and gaming device brands proved effective. In July this year, One Store opened a PlayStation specialty store and sold the next-generation console device 'PlayStation 5,' achieving early full sales. More than 10,000 people participated in the 'Nintendo Switch OLED' pre-order event held in September. The app sector also achieved good results by actively conducting promotions targeting listed apps.

Based on this growth trend, One Store announced its corporate vision in August as a 'Global Multi-OS Content Platform' that transcends boundaries of region, device, OS, and business area. Since then, it has been realizing its business strategy by launching the cross-platform 'One Game Loop' open beta service in collaboration with Tencent.

Lee Jaehwan, CEO of One Store, said, "All business sectors, including our core game business, apps, story content, and shopping, have evenly produced results, achieving 13 consecutive quarters of transaction growth. Based on this performance, we will further accelerate One Store's growth as a global multi-OS content platform."