[Should I Start a Business Too] '20 Years of Crispy Outside, Tender Inside'... 20-Year-Old Long-Lasting Brand 'Bodram Chicken'

Bodram Chicken's Black Pepper Boneless Chicken.

[Asia Economy Reporter Moon Hyewon] There is a chicken brand that has been consistently loved by various age groups for 20 years under the brand slogan "Thinly fried, crispy outside and moist inside." It is a fried chicken that is thinly fried under high pressure during the initial frying, making the outside crispy and the inside moist. 'Bodram Chicken' is a chicken franchise established in 2001. Since achieving its 100th franchise store in 2005, it currently has 170 franchise stores mainly in Seoul and Gyeonggi areas, as well as Chungcheong and Gangwon regions.

The average operation period of Bodram Chicken franchise stores is 11 years and 3 months. The proportion of long-term franchisees who have operated their stores for more than 10 years is 67% of the total, and among them, the proportion of stores operating for more than 15 years is 40% (as of the end of last year).

More than half of Bodram Chicken’s franchise stores are run by franchisees who have been with the brand for over 10 or 15 years. Rather than indiscriminately increasing the number of franchises, Bodram Chicken pursues co-growth and mutual prosperity with its franchise stores based on healthy partnerships. To guarantee the business areas of franchise stores, it ensures wider operating regions and supplies fresh meat and exclusive powder to each franchise store at reasonable prices through a direct delivery distribution system.

Bodram Chicken actively works with franchisees to solve practical problems and proposes realistic alternatives. It distributes optimal operational efficiency reviews that consider not only investment funds and store types suitable for desired business areas but also the tendencies of franchisees, thereby maximizing profit generation.

Bodram Chicken Donghae City Hall Branch.

Bodram Chicken directly delivers fresh meat marinated with its self-developed recipe and exclusive powder from the company’s directly managed logistics center to each franchise store. From raw material receipt to shipment, hygiene, cleanliness, taste, and freshness are thoroughly managed and controlled, allowing franchisees to consistently and easily reproduce Bodram Chicken’s unique flavor.

It uses 100% domestically produced refrigerated meat and 35-day-old young chickens, resulting in tender and fragrant breast meat.

The chicken is marinated for 72 hours in a natural seasoning made by grinding over 20 kinds of fresh vegetables. Even the aging process adopts an extremely healthy and natural method to preserve the original taste of the ingredients. The resulting umami creates a distinctive fragrant flavor that penetrates deep into the meat.

Bodram Chicken Wirye Jungang Branch.

Bodram Chicken’s store interior design features a modern vintage style that conveys warmth in the urban environment, providing a space experience where diverse people can enjoy themselves comfortably and harmoniously. While using rough-textured materials, the well-arranged lighting and furniture, combined with the modern vintage style and the green & gold color scheme emphasizing the authenticity of original fried chicken, create a stylish atmosphere.

Marking its 20th anniversary this year, Bodram Chicken is running a startup promotion for prospective franchisees who are concerned about practical issues such as raising startup funds and selecting store locations. The promotion runs until the end of this year and offers benefits such as a 50% discount on franchise fees and royalty exemptions to franchisees who sign new franchise contracts during the period.

Kim Taebeom, CEO of Bodram Chicken, said, “With the principle that fried chicken should taste best as fried chicken, we have focused solely on original fried chicken for 20 years,” adding, “We will continue to strive to maintain the unique taste and aroma of Bodram’s original fried chicken without change.”