Convenience Stores Promote 'Dokdo Day'... "From Product Launches to Discount Coupons"

GS25 teams up with fashion brand Critic to launch the 'Dokdo Windbreaker'.

[Asia Economy Reporter Lim Chunhan] Major convenience stores have launched a campaign to promote Dokdo in celebration of 'Dokdo Day' on the 25th.

According to the industry on the 23rd, GS25 produced a Dokdo promotion campaign video with the b-boy team Gambler Crew and is broadcasting it worldwide. Six members of Gambler Crew, who have dominated global b-boying competitions?Bruce Lee, Tajo, Rush, Kill, Dend, and Noodle?participated in the video production.

GS25 also released the 'Dokdo Windbreaker,' planned by GS25 and designed by the fashion brand Critic. The windbreaker features a stylish design of actual images of Dokdo on the front and back, and the latitude and longitude of Dokdo are engraved on the lower left chest to symbolize 'Remember Dokdo in your heart.'

GS25 plans to gift the Dokdo windbreaker to 200 people selected by lottery from those who watch the Dokdo promotion campaign video and certify their participation in the campaign on social networking services (SNS) with a hashtag.

CU is conducting the '1025 Dokdo: The Story of the Day You Must Know' campaign on its membership application (app) Pocket CU.

CU is running the ‘1025 The Story of That Day You Must Know About Dokdo’ campaign on its membership application PocketCU until the 25th in celebration of Dokdo Day. Various stories related to Dokdo, such as the history of the name changes and the first official record, are revealed daily.

An event to promote the campaign is also underway. Participants who share the post with friends and enter the event will be entered into a draw to receive a discount coupon worth 1,025 won commemorating Dokdo Day, given to a total of 10,000 people. The discount coupon can be used to purchase about 10 popular CU products, including lunch boxes and desserts. If more than 10,000 people participate in the event, CU plans to donate 10 million won to the Dokdo Love Movement Headquarters as a Dokdo development fund.

A BGF Retail official said, “Interest in protecting Dokdo is increasing day by day, to the extent that a bill has recently been proposed to designate Dokdo Day as a national holiday,” adding, “We will continue sincere Dokdo love activities that customers can practice in daily life through about 15,000 stores nationwide.”