Com2uS Invests $10 Million in US NFT Company 'Candy Digital'

[Asia Economy Reporter Buaeri] Com2uS announced on the 22nd that it has invested $10 million (approximately 12 billion KRW) in the U.S. company Candy Digital, which is based on non-fungible token (NFT) technology.

Candy Digital is an NFT company that produces and distributes blockchain-based digital sports cards. It was jointly established by Fanatics, a U.S. company holding licenses for global sports leagues such as Major League Baseball (MLB) and the National Football League (NFL), and Galaxy Digital, a global cryptocurrency investment firm.

Candy Digital creates various content that sports fans are passionate about in the form of tokenized digital assets, including players, leagues, teams, stadiums, awards, highlight games, and videos and audio clips capturing historic moments. They are also preparing their own NFT platform, which allows easy trading of digital collectibles based on blockchain technology.

Following its recent investment in Animoca Brands, Com2uS is now accelerating its investments in the blockchain business sector with Candy Digital, aiming to expand into NFT-based digital collections and enhance related businesses such as linking with the gaming sector.

Com2uS plans to discuss various business directions based on its expertise and know-how in servicing officially licensed sports games worldwide, including MLB, Korea Baseball Organization (KBO), and the National Basketball Association (NBA).

Com2uS intends to develop new business models by integrating digital player cards with games. It will also explore new services that allow sports fans and consumers to experience content in new ways through digital assetization, expanding the sports-based NFT business globally, including in Asia.