OB Beer Launches 'Cool Timer' Promotion for All-New Cass

[Asia Economy Reporter Lim Hye-sun] OB Beer announced on the 21st that it will conduct a promotion for the All New Cass 'Cool Timer'.

'Cool Timer' is one of the innovative features of OB Beer's transparent bottle 'All New Cass', launched last March. It is a hexagonal temperature change sensor that turns blue and displays white snowflakes when the beer reaches the optimal temperature for enjoying Cass.

The 'Cool Timer' promotion, held by OB Beer at about 500 stores in Seoul and the metropolitan area, offers consumers a chance to enter a draw for a 'temperature-changing tumbler' when ordering two bottles of Cass. The promotion will continue at each store until the tumbler stock is depleted.

Along with this, a 'Cool Timer' introduction video conveying the message 'The moment Cass tastes best' will be released on the brand's website. Since its first launch in 1994, Cass has maintained the number one market share in Korea while growing with domestic consumers.