Ha Seok-ju, CEO of Lotte Construction, Joins 'Children's Traffic Safety Relay Campaign'

Lotte Construction CEO Ha Seok-ju (center) and employees are participating in the "Children's Traffic Safety Relay Campaign" at the headquarters located in Jamwon-dong, Seocho-gu on the 20th.

Lotte Construction announced on the 21st that CEO Ha Seok-ju has joined the 'Children's Traffic Safety Relay Campaign' to help raise awareness about the importance of preventing children's traffic accidents and fostering a safe traffic culture.

This campaign was conducted last year under the leadership of the Ministry of the Interior and Safety. It is a public participation relay aimed at creating national consensus on preventing traffic accidents in school zones and establishing a traffic culture that prioritizes child protection.

The participation method involves holding a sign with the easy-to-remember traffic safety slogan for children: "Stop at 1! Look both ways at 2! Wait for 3 seconds! Prevent 4 high-risk behaviors!" Participants take a photo holding the sign, share it, and then nominate the next participant.

CEO Ha Seok-ju of Lotte Construction joined the campaign upon the recommendation of CEO Ryu Je-don of Lotte Property & Development, and he nominated Yoon Jong-min, Director of Lotte Human Resources Development Institute, as the next participant.

CEO Ha said, "I am honored to participate in this campaign to prevent children's traffic accidents and promote a culture of safe driving," adding, "I hope our society's continuous interest will ensure that children can grow up in a safer traffic environment."