Hyundai Motor Company, Global Brand Value of $15.2 Billion... 7 Consecutive Years in the Top 30

Ioniq 5 Launch Success... Recognized for Future Mobility Investment and Innovation

[Asia Economy Reporter Yu Je-hoon] Hyundai Motor Company has achieved a global brand value of $15.2 billion (approximately 17.8 trillion KRW), securing its position as a top 30 global brand for seven consecutive years.

Hyundai Motor announced on the 21st that it ranked 35th overall in the 'Best Global Brands 2021' released by global brand consulting firm Interbrand, moving up one spot from the previous year. The brand value reached $15.2 billion, an increase of about 6% compared to the previous year.

Since first appearing on the global top 100 brands list in 2005, Hyundai Motor has steadily improved its brand ranking and value. Starting at 84th place with a brand value of $3.5 billion (approximately 4.1 trillion KRW) in 2005, Hyundai has climbed 49 ranks and increased its brand value by $11.7 billion (approximately 13.7 trillion KRW) to date.

This year, despite the global economic slowdown caused by COVID-19, Hyundai strengthened its brand competitiveness through bold investments in future mobility businesses, achieving a top 30 overall brand ranking for the seventh consecutive year. Interbrand evaluated, "Hyundai Motor has not only successfully launched the Ioniq 5 in the global electric vehicle market but is also expanding its business areas into urban air mobility (UAM), robotics, and autonomous driving, responding swiftly to market changes."

Hyundai Motor has set the brand direction as "Progress for Humanity" and is intensifying its innovation efforts to achieve this. The Ioniq 5, launched earlier this year, secured first place overall in a compact crossover electric vehicle comparison conducted by the German automotive magazine Auto Zeitung, surpassing electric vehicles from BMW and Audi, thereby solidifying its position in the global market.

Investment in future businesses is also accelerating. Hyundai plans to introduce an electrified UAM optimized for urban operations by 2028 and regional air mobility products connecting neighboring cities in the 2030s. Additionally, through collaboration with Boston Dynamics, which it acquired this year, Hyundai plans to expand its robotics business.

Swift market response has also been a key factor in achieving high scores in brand evaluations. As demand for contactless communication increased due to COVID-19, Hyundai expanded its online sales channel 'Click to Buy' to the United States, Europe, and India, and domestically, it enhanced customer convenience by selling the Casper online, the first domestic brand to do so.

In particular, strengthened design competitiveness has been a major factor in the increase in brand value. In August, Hyundai won a total of 17 design awards, including the Best of the Best award in the Interface & User Experience Design category at the Red Dot Design Awards, one of the world's top three design awards.

A Hyundai Motor official stated, "We are striving to become a new mobility leader by turning the massive changes sweeping the automotive industry into opportunities," adding, "Based on bold investments in the future mobility industry and differentiated technological competitiveness, we will leap forward as a brand that contributes to human happiness."