Dongwon F&B Launches Nemo Tuna 'Dongwon Tuna Cube'

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 21st that it has launched a new concept tuna HMR (Home Meal Replacement) called ‘Dongwon Tuna Cube,’ which shapes tuna meat into cubes for easy one-bite consumption.

‘Dongwon Tuna Cube’ is made using Dongwon F&B’s proprietary FM method. The FM method is a technology that shapes tuna meat into cubes using only canola oil without any additives. This method combines Dongwon F&B’s long-standing tuna processing know-how with various manufacturing techniques such as fish cake production, and was patented domestically in 2013.

‘Dongwon Tuna Cube’ consists of four types of ready-to-eat cup types and four types of pouch types that can be poured as a sauce for rice bowls.

The cup type of ‘Dongwon Tuna Cube’ includes an original product suitable for various dishes, as well as spicy chili, volcano, and savory rose varieties, all contained in sauces, making them ideal as side dishes for rice or simple snacks. Packaged in cup containers, they are convenient for storage and consumption. Especially, the original product maintains its shape even after cooking, allowing it to be used in simple dishes like salads and canap?s, as well as substituting for stew ham or tofu.

The pouch type of ‘Dongwon Tuna Cube’ is a rice bowl product containing cubed tuna along with various vegetables and sauces. Simply heat it in the microwave for 30 seconds and pour it over rice to complete a delicious tuna rice bowl. Vegetables such as king oyster mushrooms, potatoes, and carrots are cut into large pieces, providing a rich texture along with the tuna. It comes in four flavors: spicy, fire chicken, curry, and black bean sauce, allowing consumers to enjoy according to their preference.

To celebrate the launch of ‘Dongwon Tuna Cube,’ Dongwon F&B will collaborate with Samsung Electronics to hold a prize event starting next month. Prizes include the customized compact refrigerator ‘Samsung Bespoke Cube,’ which can store various items such as food, liquor, and cosmetics according to preference, and the new concept cooking appliance ‘Samsung Bespoke Cooker,’ which combines oven, microwave, toaster, and air fryer functions. The ‘Samsung Bespoke Cube’ is ideal for storing the cup type of ‘Dongwon Tuna Cube,’ while the ‘Samsung Bespoke Cooker’ is perfect for heating the pouch type deliciously.

Customers who purchase ‘Dongwon Tuna Cube’ or regular Dongwon Tuna canned products worth 20,000 KRW or more at offline stores and send a photo of the product along with the receipt to the KakaoTalk channel ‘Dongwon Tuna’ can participate. Among the participants, 100 winners will receive the Samsung Bespoke Cube refrigerator, and 50 winners will receive the Samsung Bespoke Cooker through a draw.

A Dongwon F&B representative said, “‘Dongwon Tuna Cube’ is a new concept tuna HMR product targeting the MZ generation who seek convenient yet delicious food,” adding, “It is a product that allows people to enjoy various tuna dishes at home during the COVID-19 pandemic when dining out is difficult.”