"Prepare Your Winter Outerwear"... Lotte Department Store Launches Collaborative Products with Outdoor Brands

Lotte Department Store will release exclusive products through prior planning with outdoor brands.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 21st that it plans to release exclusive products through pre-planning with outdoor brands, anticipating that short-length short paddings and fleeces will be popular in this fall and winter outerwear market.

As representative products, they have prepared 16,000 pieces worth 3.4 billion KRW in sales in collaboration with Nepa and Black Yak. Each fashion brand is also increasing the quantity of short paddings by 10-20% depending on the brand and releasing items applying various colors and materials.

Lotte Department Store's eco-friendly private brand (PB) ‘OOTT’ will also showcase various outerwear starting from the 22nd. The main store will operate a popup store for the outdoor brand Eider until the 28th, followed by popup stores for Puma and Nepa brands.

A Lotte Department Store official said, “Due to the recent unusual autumn cold wave, demand for winter clothes has greatly increased, so we have prepared various planned products and store-specific events,” adding, “As the popularity of short paddings and fleeces is expected to continue this year, it will be a good shopping opportunity for customers.”