[Asia Economy Reporter Lim Hye-sun] Haitai Confectionery announced on the 17th that it will release a limited edition "Peanut Butter" flavor of Oyes for this fall season.
This is the 11th limited edition of Oyes for the season. The new flavor of the Oyes seasonal limited edition, which has achieved a record of selling out 10 times in a row, was decided based on customer requests. In an SNS event held earlier this year, "peanut" was selected as the flavor customers wanted to see in the fall Oyes. Peanuts were chosen because they are known as the blessing of the autumn land, with a rich savory taste and abundant nutrition.
The product contains oven-roasted peanuts. The moisture content unique to Oyes (20%) softly wraps the peanut butter, which could otherwise be heavy.
A Haitai Confectionery official stated, "Market expectations for the seasonal limited edition Oyes, which is both familiar and unique with the best taste of the season, are gradually increasing," adding, "We will continue to develop real chocolate cakes that allow customers to enjoy the season beyond their expectations."
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