GS25 will launch Seribox's new product, Seri Fiber Shot, for the first time on the 5th of next month.
[Asia Economy Reporter Lim Chunhan] GS25 announced on the 20th that it has signed a business agreement with premium health functional food company ‘Purple Labs Healthcare’ for the co-growth of healthy healthcare services.
Based on their products and marketing know-how, the two companies agreed to focus and cooperate on their core competencies, including ▲channel partnerships ▲exclusive product development ▲discovery of differentiated new categories.
On the 5th of next month, GS25 will be the first to launch ‘Seri Fiber Shot,’ a new product from Purple Labs Healthcare’s flagship brand ‘Seribox.’ This beverage contains a mix of various ingredients such as prebiotics that aid bowel movements, dietary fiber that soothes the stomach, and vitamin B complex that boosts vitality. It will be released in two flavors: prune and aloe, and can be enjoyed deliciously without water.
A GS Retail official said, “Above all, to take care of the most important health nearby, GS25, which has over 16,000 offline platforms, and premium health functional food company Purple Labs Healthcare have joined forces,” adding, “Based on the synergy between the two companies, we plan to continuously introduce various health category products that become a source of vitality for many MZ generation (Millennials + Generation Z).”
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