"Pure Gold Non-Face-to-Face Marathon" Lotte World Tower, 'Mystery Halloween' Event

'Lotte World Tower Mystery Relay Photo Zone'.

[Asia Economy Reporter Yuri Kim] Lotte World Tower announced on the 11th that it will hold the "Lotte World Tower Mystery Halloween" event starting from the 22nd to celebrate the Halloween period.

This event consists of the "Lotte World Tower Halloween Untact Run" and the "Lotte World Tower Mystery Halloween Relay Photo Zone." It is planned with the themes of the non-face-to-face concept "Untact Run" and "photo certification," which has become a play culture among the MZ generation (Millennials + Generation Z).

The "Lotte World Tower Halloween Untact Run (SKY RUN Ground Edition)" will take place from the 25th to the 31st and is designed as a new Halloween culture combining "Untact Run" and "Halloween" to enjoy both health and festival simultaneously.

All participants will receive a "Race Kit" including an official Under Armour T-shirt, Halloween mask, glow bracelet, Halloween tattoo stickers, and a commemorative medal, allowing them to enjoy Halloween while running. To participate, runners can run 5km anywhere using GPS running apps (Samsung Health, NRC, Strava, Garmin) during the event period. Uploading a certification photo on their SNS account with hashtags (#LOTTEWORLDTOWER, #LottaUntactRun) will automatically enter them into the "Completion Certification Event."

Especially, from October 29 to 31, participants who visit the "Finish Line" installed at Jamsil Lotte World Tower Arena Plaza and complete the certification mission will receive a "Mystery Kit" that includes a raffle ticket for prizes such as a pure gold 12.3-don Lotte World Tower model and limited edition Nike sneakers, as well as an admission ticket to the Lotte World Tower operating company. Registration opens on October 12 on a first-come, first-served basis for 3,000 participants via the official Lotte World Tower website. The participation fee of 20,000 KRW will be fully donated to welfare medical organizations for children patients.

First-come, first-served participants will also receive special benefits for the Lotte World Tower International Vertical Marathon "SKY RUN 2022." "SKY RUN" is an international vertical marathon officially certified since 2018 and held in 11 cities worldwide, including Seoul, New York, London, Sydney, and Hong Kong.

The "Lotte World Tower Mystery Relay Photo Zone" will be held for 10 days from the 22nd to the 31st. Nine Halloween photo zones with a mysterious atmosphere created by Halloween-themed sculptures and lighting will be installed throughout the Lotte World Tower and Mall complex, including Wizard Jaume Plensa (Arena Plaza), Witch Garden (5th floor of the shopping mall), Mystery Castle (1st floor of the shopping mall), and Dracula House (B2 floor of the mart).

Events are also prepared to provide enjoyable memories for customers who visit the Halloween photo zones. By stamping all nine photo zones in the stamp mission book distributed at the event information booth, visitors can receive various gifts such as the 2021 Lush Halloween Edition bath bomb, Halloween lantern, and Halloween mask. Additionally, a photo zone SNS certification event will be held, offering prizes such as an iPhone 13 (128GB), Signiel Seoul accommodation voucher, Seoul Sky Observatory admission ticket, and Lotte World Aquarium admission ticket.

Jae-won Lee, Marketing Team Leader at Lotte Property & Development, said, "We planned this event to propose a new culture to enjoy Halloween amid the ongoing COVID-19 situation," adding, "We will continue to prepare diverse events that create joyful memories for customers visiting Lotte World Tower and Mall."

Meanwhile, the aquarium also decorated its main tank with pumpkin sculptures to create a festive atmosphere in celebration of its 7th anniversary and Halloween.