[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 6th that the ‘Hot Ppurinkle Triangle Kimbap’ and ‘Ppurinkle Chicken Burger,’ launched in collaboration with bhc Chicken, are gaining great popularity. Additional Ppurinkle collaboration products such as popcorn, pretzel snacks, and cup noodles are planned to be released later this month.
According to Emart24, these products ranked first in their respective categories from the 1st to the 4th of this month. The Hot Ppurinkle Triangle Kimbap features spicy Ppurinkle chicken as a topping, allowing consumers to enjoy both spicy and sweet-salty flavors simultaneously. The Ppurinkle Chicken Burger contains Ppurinkle chicken sprinkled with cheese seasoning inside the burger.
To celebrate the launch, customers who purchase two or more Ppurinkle products using a promotional card by the 24th can buy them at a 50% discounted price. Additionally, by scanning the Emart24 app integrated barcode while purchasing Ppurinkle products, a total of 4,000 people will be selected through a draw to receive various prizes such as bhc Chicken and Emart24 mobile gift certificates.
An Emart24 representative said, “We are pleased to collaborate with bhc Chicken on this delicious partnership,” and added, “We expect to receive strong responses from the MZ generation (Millennials + Generation Z), who find joy and value in purchasing unique products.”
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