Daekyo NoriQ Launches Play Campaign "The Value of Playing Together"

Organized to Convey the Message of the 'Value of Play'

Daekyo's early childhood play content service brand, Daekyo NoriQ, announced on the 5th that it will conduct a play campaign called "The Value of Playing Together." Photo by Daekyo

[Asia Economy Reporter Kim Heeyoon] Daekyo's early childhood play content service brand, Daekyo NoriQ, announced on the 5th that it will conduct the "Value of Playing Together" play campaign.

This campaign was prepared to convey the message that time spent playing with children is the most valuable time for them. To celebrate the launch of the "Value of Playing Together" play campaign, Daekyo will hold various events, including a "Relay Play" event where parents and children play together.

First, the "Relay Play" event allows parents and children to record a video of passing a ball back and forth while playing and submit it through the Daekyo NoriQ website, Naver Cafe, or Instagram. Winners will receive abundant prizes, including play sets that help infant development.

Additionally, a comment event for the "Value of Playing Together" campaign will be held. By leaving a comment about their child's favorite play on the campaign videos released on YouTube and Instagram, participants will be entered into a draw to win mobile coupons such as coffee coupons.

Daekyo NoriQ, under the slogan "Turn on Play!", conveys the message of "igniting children's infinite potential" and is Daekyo's early childhood play content service brand leading a healthy play culture for infants and toddlers.