China Starts Copying Again... Mass Production of Squid Game Costumes Ahead of Halloween

Ahead of Halloween, foreign media reported that Chinese manufacturers are mass-producing security guard costumes featured in the Netflix Korean drama "Ojingeo Game" (Squid Game).
[Photo by Mothership]

[Asia Economy Reporter Hwang Sumi] Ahead of Halloween, foreign media reports have emerged that Chinese manufacturers are mass-producing guard uniforms featured in the Netflix Korean drama "Squid Game."

According to Singaporean media The Mothership on the 1st, Chinese clothing companies are producing guard uniforms at $22 (about 26,000 KRW) per set. The media pointed out that the quality of these uniforms is poor, especially noting that the mask part is very uncomfortable.

The guards in the drama "Squid Game" appear wearing pink jumpsuits and black masks covering their faces. They distinguish ranks only by the square, triangle, and circle symbols engraved on the masks, without revealing their faces.

In response, Chinese manufacturers thought the guard uniforms would be perfect costumes for the upcoming Halloween and have not missed the opportunity to start producing and taking orders for these costumes.

Earlier, the American online media Axios reported that as Halloween approaches, Americans are eager to purchase costumes of characters from "Squid Game."

Axios stated, "Especially the face-covered guard uniforms have rapidly become the most popular item," adding, "The guard uniforms are so popular that they require approval from the U.S. Centers for Disease Control and Prevention (CDC)."

Meanwhile, "Squid Game" has shown high popularity, achieving the number one spot worldwide in box office performance as the first Korean drama on Netflix on the 24th of last month.

Amid this, the response to "Squid Game" is explosive even in China, where Netflix does not provide services. According to the Korea Copyright Protection Agency, "Squid Game" is currently being distributed on various illegal content sharing sites in China.

On Weibo, China's version of Twitter, many videos of online games based on classic games featured in "Squid Game" have been posted. In particular, companies illegally producing and selling goods such as character costumes and dalgona candy sets have increased, causing controversy.