LG Household & Health Care, belif's 'Moisture Bomb Cream 2 Types' Surpass 10 Million Units Sold

[Asia Economy Reporter Seungjin Lee] LG Household & Health Care announced on the 1st that it will re-release bilif's representative products, the two Bomb Creams, ‘The True Cream-Moisturizing Balm’ and ‘The True Cream-Aqua Balm,’ in clean beauty packaging to celebrate surpassing 10 million units sold.

bilif launched its brand in August 2010 and released the two moisturizing bomb creams, ‘The True Cream-Moisturizing Balm’ and ‘The True Cream-Aqua Balm.’ These products have consistently been loved, with cumulative sales exceeding 10 million units over the past decade.

‘The True Cream-Moisturizing Balm’ is a moisturizing bomb cream proven to provide powerful hydration that lasts even in the dry climate of the Tabernas Desert in Spain.

‘The True Cream-Aqua Balm’ is a blue gel-type product containing the moisturizing herb Lady’s Mantle, proven to maintain skin moisture even in the unpredictable weather of London, UK.

bilif is actively practicing environmental management, a core part of LG Household & Health Care’s ESG (Environmental, Social, and Governance) management, and aims to realize the clean beauty values pursued by the brand by renewing the packaging of the two Bomb Creams. For sustainability, FSC-certified paper has been applied to the packaging, and a single plastic material that is easier to recycle has been used for the containers.