One Collection Holds Brand Exhibition to Commemorate Participation in Seoul Fashion Week

A view of the collection.

Jeju Dream Tower Complex Resort Branch and Seoul Gwanghwamun Building Branch Held Simultaneously

[Asia Economy Reporter Kim Yuri] Lotte Tour Development announced on the 27th that Han Collection, a K-fashion specialty shopping mall, will hold a brand exhibition for the 2022 Spring/Summer (S/S) Seoul Fashion Week participating brands at its Jeju Dream Tower Complex Resort branch and Seoul Gwanghwamun Building branch from October 1 to 31.

Seoul Fashion Week is the largest domestic fashion event held by the Seoul Metropolitan Government since 2000 to discover emerging domestic designers, nurture them into global brands, and revitalize the fashion industry. The 2022 spring event will be held non-face-to-face for seven days from October 7 to 15.

In line with this, Han Collection will gather only the 14 brands participating in this fashion week to conduct promotions including discounts and gifts for purchasing customers.

Along with discounts of up to 60%, customers who purchase over 100,000 KRW will receive a gift set of four chocolates from Deli, a bakery shop created by Belgian chocolatier Philippe Daue, former Global Head of Godiva.

The brands participating in Seoul Fashion Week under Han Collection by category include women's contemporary (Greedious, PartsParts, Caie), women's trendy (Vegan Tiger, Rye, SseSseSse, Aemong, Tea Bag), women's casual (Gazdeulang, Muse), as well as men's contemporary (Jolenz Cartis), and men's casual (Serpe, Holynumberseven, Graphist Manzi). Designer Yang Yoon-ah’s Vegan Tiger is scheduled to close the Seoul Fashion Week finale on the last day of the event, October 15.

This event may end early if products are sold out. Detailed information can be found on Han Collection’s official Instagram.

Han Collection is Korea’s first K-fashion specialty shopping mall, launched in December last year at Jeju Dream Tower Complex Resort and Seoul Gwanghwamun Building. It operates as a curated shop with 14 categories including men’s and women’s contemporary, casual, and streetwear, featuring over 200 leading Korean K-fashion designers such as Baek Ji-hoon, who made suits for BTS at the Grammy Awards, and Yoon Chun-ho, who designed stage costumes for BLACKPINK.