Lotte Card's 'Roca Series' Surpasses 1 Million Issued Cards in Just One Year

Cashback of 1 Million KRW, Apple Watch, Gift Certificates, and Other Prizes for a Total of 300 Participants

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 27th that it will hold a customer appreciation event with prizes worth a total of 100 million KRW, including a 1 million KRW cashback, to celebrate issuing 1 million cards in the 'LOCA series.'

The LOCA series is Lotte Card's main product series first launched in August last year, and as of the end of July, just over a year since its debut, the cumulative number of issued cards surpassed 1 million. This is the fastest figure among the main series products released by Lotte Card.

To express gratitude for the success of the LOCA series, Lotte Card prepared an SNS event with prizes worth a total of 100 million KRW. Until October 22, customers who upload a post themed on the LOCA series on their Instagram including the required hashtags will be entered into a draw. Prizes will be awarded to a total of 300 people: 1st prize - 1 million KRW cashback on the LOCA series (50 people), 2nd prize - Apple Watch Series 6 (50 people), and 3rd prize - 100,000 KRW mobile gift certificate for Lotte Department Store (200 people). Winners of the 1st prize cashback must be holders of the LOCA series as of the event end date, and if the payment amount on the LOCA series card held after the announcement of winners is 1 million KRW or more, they will receive a 1 million KRW cashback to offset the payment amount.

Meanwhile, the LOCA series is the industry's first card to apply the 'Set Card System,' maximizing customer convenience. When two cards connected as a set with linked performance and benefits are issued, customers can enjoy both universal benefits at all merchants and customized benefits at frequently used merchants.

In particular, Lotte Card automatically calculates and applies the greatest benefits customers can receive by combining the performance of the two cards and allowing use of just one card, which has been well received by customers who dislike complicated concerns. In fact, comparing the benefit changes before and after members who previously used other cards switched to the LOCA set, the average monthly benefit per person increased by about 54.2%.

A Lotte Card official said, "The LOCA series is the first product to apply Lotte Card's BI, which signifies helping customers lead wise consumption lives," adding, "Thanks to the great love and interest from customers, we were able to achieve the meaningful milestone of 1 million issued cards."