Lotte Homeshopping's Home Furnishing Specialized Broadcast 'Popular'... Order Amount Surpasses 10 Billion KRW

Broadcast screen of Lotte Homeshopping's home furnishing specialty program 'Casa Roha'.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 27th that its home furnishing specialty program ‘Casa Roha’ surpassed 10 billion KRW in order amount within one year of its launch.

Casa Roha is a program that introduces premium home furnishing brands and trendy products from both domestic and international markets. It exclusively offers high-end premium interior products from brands that are rarely available on typical home shopping channels, such as artworks by famous artists and lighting and chairs from global luxury brands, in limited quantities. Because the program plans and presents rare products, broadcasts are conducted only when products are ready, without fixed time slots. So far, over 10,000 orders and 10 billion KRW in sales have been recorded across 14 broadcasts, with customers in their 30s and 40s accounting for 60% of total orders.

With the prolonged COVID-19 pandemic expected to further increase demand for home decoration, Lotte Homeshopping plans to continue developing differentiated products that reflect customer needs and trends. Additionally, Casa Roha will be nurtured as a premium lifestyle brand, and as part of this effort, it will launch its own products such as tableware designed in collaboration with famous designers next month.

A Lotte Homeshopping official stated, “As revenge spending spreads due to the prolonged COVID-19 pandemic, the preference for premium and limited products is becoming more evident in the interior market as well. Going forward, we plan to develop Casa Roha into a premium lifestyle brand by offering both domestic and international luxury brands as well as our own planned living products.”