Shinhan Financial Investment Unveils Season 2 of Support Campaign Video

[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 24th that it has released the video "If You Lift Me Up," containing a message of support for small business owners, on its official YouTube channel.

Shinhan Financial Investment considered the economic and psychological damage suffered by small business owners exhausted by COVID-19 blues and deeply empathized with their reality, which requires attention and support, by including a heartfelt story and message of encouragement in this video. Since the campaign video was released on the 17th, it has recorded over 5.2 million views.

This video features the story of an actual self-employed person who opened a small evening-focused store during the COVID-19 period and employees of Shinhan Financial Investment. The song "If You Lift Me Up" by singer Car, the Garden was used as background music to add a gentle emotional touch, and the final scene of the video concludes with the message, "When you need someone to cheer you on and say it will be okay, Shinhan Financial Investment supports you."

Juyeon Lee, Head of Marketing at Shinhan Financial Investment, said, "COVID-19 blues have lasted for over two years, and after witnessing the difficult reality of small business owners who need support more than anyone else, I wanted to empathize with their concerns and encourage them." She added, "We plan to continue the support campaign that resonates with various customer groups investing through Shinhan Financial Investment until the end of the year."

Meanwhile, Shinhan Financial Investment received much empathy through the first video of the "I Will Be Your Side" campaign for young adults starting their careers. In addition to videos, they have conducted many campaigns such as participatory events for university students and practicing eco-friendly activities. The video can be viewed on Shinhan Financial Investment’s official YouTube channel.