[Hot Stock] Devsisters Hits New High on Overseas Comeback of 'Cookie Run'

[Asia Economy Reporter Song Hwajeong] Devsisters is showing a significant upward trend due to performance expectations following the overseas resurgence of 'Cookie Run: Kingdom.'

As of 10:15 AM on the 23rd, Devsisters was trading at 183,500 KRW, up 27,000 KRW (17.25%) from the previous day. This is a 52-week high. The stock has been rising for six consecutive trading days.

According to Yuanta Securities, the game 'Cookie Run: Kingdom,' which was globally released simultaneously on January 21, recently ranked 3rd in popularity in the United States following a content update. It surged from 389th in revenue ranking on the 25th of last month to 29th currently. In Canada, it also jumped from 341st in revenue ranking on the 23rd of last month to 24th. Researcher Lee Changyoung of Yuanta Securities stated, "Although there was no marketing in the US and Canada like in Japan, the number of users has rapidly increased since the update on the 2nd, similar to Japan, and revenue is also estimated to be rising." He added, "Marketing in the US will begin in earnest from the 8th of next month, and the current trend of increasing users and revenue is expected to continue." The researcher also said, "Reflecting the rapid increase in overseas performance, the possibility of success in China in 2022, and performance improvements due to new releases, we are raising the target stock price to 200,000 KRW."