Foodservice Industry Draws Attention with Unique New Menus Targeting Home Dining Enthusiasts

[Asia Economy Reporter Moon Hyewon] This Chuseok holiday, which comes with a golden long weekend, is expected to see many 'Homechu' families enjoying the holiday at home with their loved ones due to ongoing social distancing and strengthened quarantine guidelines. The dining industry is launching unique new menu items targeting Homechu families who choose to stay home instead of traveling to their hometowns.

According to the industry on the 19th, KFC recently began limited seasonal sales of the oven-roasted chicken dish 'Kentucky Barbecue Whole Thigh Roast,' which features whole thigh meat roasted tenderly with a savory barbecue sauce.

This product offers a differentiated taste with the oven-roasted chicken's characteristic lightness, tender texture, and umami flavor. It is characterized by the juicy and tender meat from the thigh, the sweet yet savory barbecue sauce flavor, and the harmony of smoky aroma. The impressive size extending from the drumstick to the thigh and the appetizing visual appeal are also attractive features of this product.

Starting today, KFC is providing app coupons on the official KFC app that allow customers to purchase chicken buckets or pack products, perfect for enjoying with family during the Chuseok holiday, at special discounted prices. The 'Genie Music Pack,' which allows customers to enjoy the new product more abundantly, will be available for limited sale until the 27th.

Domino's Pizza recently introduced the 'Cheese Fondue Fire Meat Pizza' as a new autumn menu item. This product is a reinterpretation of the 'Seafood Fondue Pizza,' which was launched in 2015 and loved by customers. After numerous customer requests for its re-release, it has been newly composed with a richer flavor.

The 'Cheese Fondue Fire Meat Pizza' features a generous amount of blended cheese fondue sauce in the center of the pizza, delivering a rich and savory taste, topped with large pieces of smoky meat full of grilled aroma to add abundance.

SPC Group's Dunkin' released new September products targeting the taste preferences of grandmothers in celebration of the upcoming Chuseok holiday. These new products were created by stylishly reinterpreting the 'Halmaennial' trend, which has recently gained popularity among the MZ generation, in Dunkin's own way. The lineup includes five types of donuts such as 'Black Sesame Twist' and 'Olive Rye Twist.'

Additionally, they introduced the 'Injeolmi Latte,' which combines soybean powder made from domestic soybeans with milk, offering a savory flavor that is highly appealing.