On the 9th, "Sikppang Unni," featuring volleyball player Kim Yeon-koung as the model, was launched, sparking mixed reactions regarding the product's cost-effectiveness. /Photo by Online Community Capture
[Asia Economy Reporter Kim Seohyun] SPC Samlip's new product "Sikbbang Unni," modeled by volleyball player Kim Yeon-koung, is receiving mixed reactions online. The product consists of only three slices of bread without any additives, with some opinions saying the price is expensive, while others respond positively, saying it is perfect for single-person households due to its small quantity.
On the 15th, various online communities posted reviews of "Sikbbang Unni." SPC Samlip introduced the product on the 9th, stating that it uses the tangjong method, which involves kneading the dough with hot water to create a moist and chewy texture. The price is 1,800 won. When purchasing this product, two random stickers out of six featuring Kim Yeon-koung are included as a bonus.
Negative opinions mainly focused on the fact that the product only contains three slices of bread but is priced higher than expected. One netizen said, "The product is popular, so I had a hard time finding it at a convenience store, but they charged 1,800 won," adding, "Considering it’s just the price for three slices of bread, it seems a bit expensive."
Other comments included, "It would have been better if jam or peanut butter was spread on it," and "Is the taste of the bread really different from other products?"
On the other hand, there were positive opinions as well. A user who posted a review on an internet cafe wrote, "The bread was soft and chewy," and added, "Being able to buy just three slices makes it suitable for single-person households who frequently use convenience stores." Other comments included, "The packaging does not say that cream is spread on the bread," "It’s better than wasting food by throwing it away," and "If you are a fan of Kim Yeon-koung, it’s worth trying once."
Jokes related to the product name "Sikbbang Unni" also followed. Comments included, "Since it only contains one sticker and three slices of bread, you can shout 'Sikbbang' as soon as you open it," and "It’s really just bread."
Meanwhile, SPC Samlip plans to renew the packaging of existing bread products such as 56-hour low-temperature fermented bread and Roman mill whole wheat bread made with native yeast, applying Kim Yeon-koung’s image, and release them later this month.
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