On the 2nd, a customer is browsing products at Hanok Space & Joocci Ne Dodo on the 3rd floor of Lotte Department Store Guri Branch in Inchang-dong, Guri-si, Gyeonggi Province. (Photo by Lotte Department Store).
[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 2nd that it has opened a space experience store called 'Lifestyle Shop' at its Guri branch.
About 30% of the first-floor store area was newly opened as the lifestyle curating shop 'EDNE by Towood.' It is a 'space experience store' that combines a cafe and a curated store reflecting the vibe of Seongsu-dong, Seoul, with an experiential space.
On the 3rd floor, reflecting recent interest in residential spaces, the interior company 'Hanok Gonggan' was introduced. 'Hanok Gonggan' created a complex store combining a black tea specialty cafe with 'Joossi-ne Dodo,' a brand by Icheon ceramic artists.
The 5th floor was expanded and renewed with the kids experiential content 'E-Library,' and on the 9th floor, 'The K Golf & Yangyong Academy' was introduced, completing the transformation of Lotte Department Store Guri branch.
Lotte Department Store Guri branch stated, "We plan to make various attempts such as lifestyle-type stores through the reorganization of space."
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