SKT 'Uju Pass' Offers Free Shipping and 5,000 Won Discount Upon Subscription
[Asia Economy Reporter Jo In-kyung] 11st officially opened the 'Amazon Global Store,' which allows direct purchase of tens of millions of products from Amazon US, at midnight on the 31st.
Consumers can now easily shop online for numerous products across 13 categories including home appliances & digital, computers, kitchenware, fashion & accessories, and cosmetics, as well as tens of millions of Amazon books. For each product, they can view honest reviews from actual Amazon US customers and see star ratings based on product characteristics, helping them make informed purchases of unfamiliar items in Korea.
Competitive Prices with Free Shipping Benefits
Anyone who is a 11st member can receive free shipping on purchases over 28,000 KRW through Amazon Global Store. If subscribed to SK Telecom’s new subscription service 'Universe Pass' (starting at 4,900 KRW per month), free shipping is provided even when purchasing just one item, except for some products like furniture, regardless of the purchase amount.
The Universe Pass offers basic benefits including 3,000 SK Pay points usable monthly on 11st and discount coupons worth 10,000 KRW (up to 5,000 KRW off per coupon, two coupons) for use on Amazon Global Store. Anyone can apply for Universe Pass regardless of their mobile carrier, and to celebrate the opening of Amazon Global Store, there is currently a promotional event offering the first month’s fee at 100 KRW (Universe Pass mini) and 1,000 KRW (all plans).
11st has preserved the familiar shopping experience on its platform while adding Amazon’s diverse recommended products and a real-time list of items sold on 11st’s Amazon Global Store, providing a customer-centric and convenient shopping experience offered by Amazon. This enables customers new to overseas direct purchase to shop comfortably without any obstacles.
Opening the 11st application and swiping right on the home screen reveals the Amazon Global Store. Users can view special deals such as Amazon Time Deals and Amazon Hot Deals, MD recommended products, Amazon best-reviewed items, popular products by category, and popular brands for men and women. While using 11st, users can always tap the Amazon logo at the bottom to move to the Amazon Global Store. A service tab has also been added to separately view Amazon best products and ongoing deal items.
Rapidly Growing Overseas Direct Purchase Market, Accessible to Everyone
To celebrate the opening of Amazon Global Store, 11st and Amazon are offering dramatic discounts including up to 50% off PC products, up to 50% off fashion brands, up to 40% off kitchenware, and up to 30% off Amazon devices such as the Echo Dot International version.
There is also an 'Amazon Moneyback' promotion where users can earn up to 5,000 points per order by sharing Amazon Global Store with family, friends, and acquaintances. If the notified person makes a purchase using the referral code, 2% of the purchase amount is credited to the buyer and 1% to the referrer. Until the end of next month, an additional event will award up to 1 million SK Pay points to top referrers who accumulate Amazon Moneyback points.
11st plans to continue strengthening services with Amazon to provide customers with easier shopping and faster delivery experiences.
Lee Sang-ho, CEO of 11st, said, "11st’s Amazon Global Store is a service that combines 11st’s domestic e-commerce expertise with Amazon’s rich global retail experience," adding, "As a partner of Amazon, we will continue to innovate and improve convenient and safe shopping experiences for Korean customers."
Somana Konganda, Amazon Global Executive, stated, "From today, Korean customers can enjoy the most convenient way to shop global products with free shipping from the US," and added, "We will continue to add many new services and products to enable easier and faster online shopping."
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