Paris Baguette·SPC Samlip Select 'Sikppang Unni' Player Kim Yeon-kyung as Model

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 27th that Paris Baguette and SPC Samlip have selected volleyball player Kim Yeon-koung as their model.

Despite her overwhelming charisma on the volleyball court, Kim Yeon-koung is affectionately nicknamed "Sikppang Unni" (Bread Sister) for her friendly and down-to-earth charm. Various content, including images photoshopped with Paris Baguette uniforms, has been posted on online communities, leading to calls for Kim Yeon-koung to be hired as a model.

In response, Paris Baguette and SPC Samlip have chosen Kim Yeon-koung as their brand model to repay fans' support and plan to feature her in upcoming advertisements as well as launch products named after the athlete.

An SPC Group official stated, "During the last Olympic Games, we decided to appoint Kim Yeon-koung as our model to share the energy and positive synergy she showed on the court with our customers," adding, "Inspired by Kim Yeon-koung’s nickname 'Sikppang Unni,' we will continue to engage in fun communication with consumers."