AK Plaza will start the main sales of Chuseok gift sets at the food courts of Bundang, Suwon, and Pyeongtaek stores for 20 days from the 3rd to the 22nd of next month. Models are introducing AK Plaza Chuseok gift sets (Photo by AK Plaza).
'Untact' consumption continues... Demand for gifts such as health supplements and convenience foods expected to increase
Limited quantity of premium Gaegun Hanwoo sets and increased number of small-sized, mid-priced Hanwoo items
Introducing new eco-friendly cooler bags for sustainable consumption
[Asia Economy Reporter Kim Yuri] AK Plaza announced on the 25th that from the 3rd to the 22nd of next month, a 20-day main sale of Chuseok gifts will begin at the food halls of Bundang, Suwon, and Pyeongtaek branches.
AK Plaza judged that the non-face-to-face (untact) consumption culture would continue during Chuseok as it did during the Lunar New Year holiday due to the ongoing impact of COVID-19. Accordingly, they established a dedicated holiday gift section on their online shopping mall AK Mall, expanding categories such as livestock and fresh produce. To increase the utilization of the 'Gift Sending' feature, which allows easy gifting with just a phone number, they are also holding special promotions that bundle cost-effective and popular items together.
The 'health functional foods' category, which attracted significant attention with a 43% sales increase during the last Lunar New Year holiday, has been greatly strengthened with new brands and set configurations, and promotions for popular brands have been expanded. Additionally, practical gift sets reflecting the 'stay-at-home & convenience' trend, such as grilled fish, cut seaweed, and home meal replacement (HMR) sets, are being offered in various options.
Hanwoo items, considered the best gifts for every holiday, have also been prepared in various ways. AK Plaza’s signature Gaegun Hanwoo offers a limited quantity of premium sets (1++ grade), and the number of small-sized and mid-priced sets suitable for single-person households has been increased to broaden choices. They have added well-known Hanwoo gift sets from the Hoengseong region of Gangwon-do and prepared various sets incorporating aging and seasoning techniques.
AK Plaza stated, "This Chuseok gift set actively reflects the value of 'daily premium' that enriches customers' daily lives," and added, "We included the origin and product stories on the side of the guidebook customers refer to when choosing gifts." They explained that this was intended to enhance the trustworthiness of the products through emotional connections such as sincerity, gratitude, and effort contained in the gifts customers purchase. The cooler bags, mainly used for gifts requiring freshness like Hanwoo and fish, have been improved. The newly introduced cooler bags have been redesigned so customers can also use them for outdoor activities such as picnics and camping, and the company said they have also focused on eco-friendly consumption through upcycling.
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