Lotte Chemical Relaunches Showroom 'Chemi Lounge'

[Asia Economy Reporter Hwang Yoon-joo] Lotte Chemical has renewed and reopened its showroom, 'Chemi Lounge,' which introduces future technologies and products to customers and visitors, after about five years.

Located on the 15th floor of Lotte World Tower in Jamsil, 'Chemi Lounge' exhibits resource circulation and recycled materials such as C-rPET and recycled PP in line with the global trend changes in the chemical materials industry. Additionally, a space explaining hydrogen business and battery materials, which are gaining attention as future industries, has been newly added to help visitors better understand.

The exhibition space is organized into three zones?'Specialty,' 'Future Growth,' and 'Eco-friendly'?under the concept of 'Making the world better with the power of chemistry.' A large multimedia display located at the center of the showroom features videos showcasing Lotte Chemical's efforts toward sustainable growth.

In the 'Specialty' zone, differentiated high-performance materials and technology-based specialty material solutions produced by Lotte Chemical are exhibited. It is characterized by displaying the raw materials of the products alongside the final products in which these materials are applied, allowing intuitive understanding of the content.

In the 'Future Growth' zone, visitors can learn about Lotte Chemical's recently announced hydrogen business strategy, battery materials, and growth strategies for future and eco-friendly businesses.

The 'Eco-friendly' zone exhibits Lotte Chemical's resource circulation recycled materials and eco-friendly technologies. Through AR videos set up on both sides of the table, visitors can experience the circulation process of Project Loop, where PET bottles become recycled raw materials and are remade into sneakers.

Furthermore, detailed information about products and technologies can be accessed via QR codes on mobile devices, enhancing customer convenience.