[Asia Economy Reporter Seungjin Lee] Sajodaerim announced on the 18th that it will newly launch an eco-friendly product, ‘Lidless Ansim Farm,’ which eliminates the plastic lid from canned ham Ansim Farm.
As part of its eco-friendly management practice, the ‘Lidless Ansim Farm’ will first be applied to the 115g product and is scheduled to make its debut as part of six types of the ‘2021 Sajo Chuseok Gift Set.’ Sajodaerim plans to gradually expand the application to products sold at retail stores, starting with this gift set configuration, to increase consumer touchpoints.
In particular, through this product launch, Sajodaerim intends to listen more closely to consumers’ voices and demands regarding eco-friendly products, gradually reduce plastic usage to participate in environmental protection, and broaden the scope of eco-friendly management to realize social value by expanding the release of eco-friendly packaging products in the future.
In this regard, the ‘Lidless Ansim Farm’ emphasizes unity and luxury by directly printing the design on the can opener and the body, which were previously covered by the lid, differentiating itself from other companies’ products that attach film sheets to the cans.
A marketing team representative from Sajodaerim said, “Consumers who consider not only product quality and price but also corporate social responsibility are increasing. Especially, with the expansion of non-face-to-face services due to COVID-19, the use of packaging materials such as vinyl and plastic has greatly increased, and the demand for eco-friendly products is growing. Sajodaerim always pays attention to these social demands and plans to further expand its eco-friendly initiatives through the launch of various products that can satisfy them.”
Meanwhile, Ansim Farm is Sajodaerim’s representative premium canned ham. Unlike other companies’ products that mix domestic and imported pork, it uses 100% domestic pork and is characterized by being the first in the domestic canned ham industry to add ‘whole meat,’ preserving the unique texture and mild flavor of pork.
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