Pre-Reservation from the 17th to 23rd
Pre-Opening on the 24th, Official Launch on the 27th
Used Phone Additional Compensation Program Also Available
[Asia Economy Reporter Joesulgina] Samsung Electronics announced that it will conduct a 7-day pre-order period from the 17th to the 23rd for the foldable phones 'Galaxy Z Fold3' and 'Galaxy Z Flip3', the smartwatch 'Galaxy Watch4' series, and the wireless earphones 'Galaxy Buds2', which were unveiled at 'Samsung Galaxy Unpacked 2021'. The official release date is the 27th.
◆Pre-order for 'Galaxy Z Fold3' and 'Galaxy Z Flip3'
According to Samsung Electronics on the 16th, the newly introduced 'Galaxy Z' series features an optimized foldable experience and significantly enhanced durability. The Z Fold3 offers a large 7.6-inch screen and supports the S Pen for the first time in a foldable phone, providing a powerful multitasking experience, while the Z Flip3 combines a compact design in various colors with a cover display four times larger than its predecessor, delivering both style and functionality.
The Z Fold3 is priced at 1,998,700 KRW for the 256GB internal memory model and 2,097,700 KRW for the 512GB model. The 256GB model is available in three colors: Phantom Black, Phantom Green, and Phantom Silver, while the 512GB model comes in Phantom Black and Phantom Silver.
The Z Flip3 is priced at 1,254,000 KRW and is available in four colors: Cream, Green, Lavender, and Phantom Black. The unlocked models in Gray, Pink, and White can also be purchased on Samsung Electronics' website.
Pre-orders can be made at nationwide Digital Plaza stores, offline stores of each mobile carrier, Samsung Electronics' website, mobile carrier online malls, and open markets such as Naver and 11st. Pre-order customers can receive and activate their products starting from the 24th, before the official release.
Samsung Electronics offers various benefits to customers who complete activation by August 27 after pre-ordering. All pre-order customers of the Z Fold3 and Z Flip3 will receive ▲wireless earphones 'Galaxy Buds2' ▲a one-year Samsung Care+ mobile device total care service with damage coverage. This includes two foldable phone damage coverages, immediate repair cost discounts, and three on-site repair services.
Pre-order customers of the Z Fold3 will also receive a 'Flip Cover with S Pen' that protects the front display and stores the dedicated S Pen. Pre-order customers of the Z Flip3 will be given one of the fashion covers?'Silicone Cover with Strap', 'Silicone Cover with Ring', or 'Clear Cover with Ring'?to express their individuality, along with a randomly selected collaboration accessory that can be combined with the genuine cover to create a special style. Over 30 brands, including Cafe Knotted, Jexy Wear, and Nature Republic, participated in planning the collaboration accessories.
Additionally, all pre-order customers will receive a free one-time application service for a genuine protective film, and 30 customers will be selected by lottery to receive round-trip airline tickets to Saipan (two tickets per person). Pre-order customers can apply for gifts via the Samsung Members application or the event page.
Other content benefits include ▲a 4-month trial of the premium video streaming membership 'YouTube Premium' ▲a 3-month subscription to the e-book platform 'Millie's Library' ▲a 3-month subscription to the knowledge content platform 'Willa', which offers audiobooks and professional lectures ▲70 cookies for Naver Webtoon and Series ▷a 3-month subscription to 'Joins Prime', which offers over 200 digital magazines ▲and item package coupons for the mobile ARPG game 'Samguk Blade'.
Samsung Electronics will operate an additional trade-in compensation program for customers purchasing the Z Fold3 and Z Flip3 starting from the 17th. Running until September 30, this program offers extra compensation on top of the trade-in market price when customers return their old phones after purchasing the Z Fold3 or Z Flip3. Notably, customers returning the Z Fold2 released last year can receive up to 1.1 million KRW in compensation, including the trade-in market price.
◆Pre-order for the smartwatch 'Galaxy Watch4' series
The Watch4 series, equipped with innovative sensors such as body composition measurement to assist comprehensive health management, will also be available for pre-order from the 17th to the 23rd. Customers who pre-order can receive their products starting from the 24th.
The Watch4 series includes two models: the Watch4 with a modern and minimal design, and the Watch4 Classic, which features the Galaxy Watch's signature circular bezel for a premium look. It is equipped with advanced health management functions and offers a wider app ecosystem and a more consistent user experience with Galaxy smartphones.
The Watch4 is available in LTE and Bluetooth models. The 44mm model comes in Black, Silver, and Green, while the 40mm model is offered in Black, Silver, and Pink Gold. Prices are 299,000 KRW for the Bluetooth 44mm model and 269,000 KRW for the 40mm model. LTE models are priced at 330,000 KRW for the 44mm and 299,200 KRW for the 40mm.
The Watch4 Classic is available in Black and Silver in 46mm and 42mm sizes, with both LTE and Bluetooth models. Prices for the Bluetooth models are 399,000 KRW for the 46mm and 369,000 KRW for the 42mm. LTE models are priced at 429,000 KRW for the 46mm and 399,300 KRW for the 42mm.
Samsung Electronics will provide a 20,000 KRW 'Google Play Store Card' to customers who pre-order the LTE models of the Watch4 series to fully enjoy the features of the new integrated platform. Customers who pre-order the Bluetooth models will receive a watch stand inspired by Samsung's lifestyle TV 'The Serif' or the smart washing machine 'Bespoke Grande AI'.
Additionally, a 30,000 KRW discount coupon for the 'Watch 4♥U' event mall is provided, where customers can purchase ▲various Watch4 straps ▲a golf distance measurement app 'Smart Caddie' package ▲a smart scale ▲wireless charging accessories, and more.
◆Pre-order for wireless earphones 'Galaxy Buds2'
Pre-orders are also open for the wireless earphones Buds2, which offer a premium sound experience and enhanced comfort. Pre-order customers can receive their products starting from the 24th.
The Buds2 feature dynamic 2-way speakers and ANC (Active Noise Cancelling) for an excellent sound experience. They are the smallest and lightest in the Galaxy Buds series, providing comfortable wear even for extended periods. Available in four colors: Graphite, White, Olive, and Lavender, priced at 149,000 KRW.
Customers who pre-order Buds2 on Samsung Electronics' website will receive a 'Flip Case' that minimally expresses the design of the 'Galaxy Z Flip3'. Various cases are also offered at different sales channels, including the 'Knotted Case' in collaboration with Cafe Knotted, which appeals to millennials with cute characters and sweet donuts.
The 3rd generation Galaxy Z series, Watch4, and Buds2 can also be purchased through live commerce broadcasts on the 17th. At 9 AM on the 17th, broadcasts will be held on Samsung Electronics' website and 11st, and at 7 PM on Naver and eBay respectively.
◆Operating over 30 Galaxy Studios nationwide and 'Galaxy To Go' service
Samsung Electronics operates 'Galaxy Studios' at over 30 locations nationwide, including Samsung Digital Plaza stores, where customers can experience the Z Fold3, Z Flip3, and the latest wearable devices.
Using a labeling game popular among the MZ generation, customers can experience the innovative features of the 3rd generation Galaxy Z series through the 'My Foldable Character Test'. Additionally, participation events such as 'My Foldable Life' with various collaboration brands and the consumer participation event 'Smile Brightly' using the folding and unfolding actions of foldable products are held.
Following the 'Galaxy Earlybird To Go' service, which allowed 4,500 selected consumers to try the new products early through a lottery from the 14th to the 16th, the 'Galaxy To Go' service will be available at over 30 stores nationwide starting from the 17th.
The Galaxy To Go service is a self-experience service unique to Galaxy, allowing consumers to use the devices like their own phones in daily life for up to 2 nights and 3 days, tailored to their lifestyle. The Watch4 can also be rented along with the foldable phones.
Reservations for the Galaxy To Go service can be made on Samsung Electronics' website.
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