[Asia Economy Reporter Seungjin Lee] HiteJinro is launching a unique collaboration product with Binggrae.
On the 12th, HiteJinro announced the release of ‘Melona Aiseul,’ a collaboration with Binggrae ice cream ‘Melona.’ This new product will be sold in limited quantities.
‘Melona Aiseul’ is a fruit alcoholic beverage product introduced by HiteJinro following Grapefruit Aiseul, Green Grape Aiseul, Plum Aiseul, and Aisher Aiseul.
Melona Aiseul combines the clean taste of Chamisul with the soft and sweet melon flavor unique to Melona, creating a distinctive taste. The alcohol content is 12%, which is 1% lower than existing fruit alcoholic beverages.
It is scheduled to be released nationwide on the 19th and will be available not only in regular restaurants but also in convenience stores and supermarkets due to consumer demand. As part of the launch event, some establishments will offer a ‘Melona Ice Cream’ giveaway.
Earlier, the Aisher Aiseul released in April sold out again, reaffirming the popularity of these unique collaboration products.
Oh Seongtaek, Executive Director of Marketing at HiteJinro, said, “This product reflects the fun-seeking consumer trend of the MZ generation (Millennials + Generation Z) who look for enjoyment in the consumption process, and it features improved quality and product completeness based on the expertise of Korea’s leading alcoholic beverage company.” He added, “We hope Melona Aiseul, released in late summer, will bring consumers new enjoyment and fun.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
