Sajo Daelim 'Kkochida & Ppajyeoba' Series Sells 30 Million Units in 2 Years

[Asia Economy Reporter Seungjin Lee] Comprehensive food company Sajodaerim announced on the 5th that its premium sausage bar series ‘Kkochida & Ppajyeoba’ surpassed 30 million cumulative sales just two years after its launch.

Sajodaerim analyzed that the ‘Kkochida & Ppajyeoba’ series achieved good results by capturing the hearts of the MZ generation (Millennials + Generation Z) through its differentiated shape, fun names, and the unique taste of pork compared to existing sausage products.

‘Kkochida & Ppajyeoba’ features a crispy exterior grilled at high temperature with direct flame using a grill oven, maintaining moisture and juiciness. The combination of the grilled direct flame aroma and the distinctive flavor of pork allows consumers to enjoy a more special taste.

As consumer response to the ‘Kkochida & Ppajyeoba’ products continued, Sajodaerim additionally launched ‘Mae-komhame Kkochida’ (Spicy Kkochida) in the same year, and last year expanded the product lineup with new releases such as ‘Hanip-e Kkochida Maeunmat’ (One-bite Spicy Kkochida) and ‘Soseu-e Kkochyeoba’ (Sauce Kkochyeoba). Through this, sales in 2020 more than doubled compared to 2019, showing steep growth. This year, to continue its popularity, ‘Vienna-e Kkochida’ (Vienna Kkochida) will be newly introduced.

The newly introduced ‘Vienna-e Kkochida’ is a convenient sausage skewer bar with scored Vienna sausages skewered one by one, made with 100% domestic pork. It is smoked in the first stage and then baked in the oven in the second stage, offering a mild taste with a crispy and chewy exterior and a moist interior texture.

Song Mina, Marketing Team Manager at Sajodaerim, said, “The Kkochida & Ppajyeoba products were newly launched targeting the MZ generation, with efforts made not only in the product’s name and shape but also in taste and quality. We also believe that expanding distribution mainly through convenience stores, which are frequently visited by the MZ generation, is one of the reasons for its popularity.” She added, “We plan to continue expanding the lineup to capture the hearts of the MZ generation.”