Woongjin ThinkBig Launches Subscription-Based Infant Brain Development Play Program 'Bebe Book Club'

Designed in 12 steps according to infant developmental stages
Subscription includes picture books, toys, play materials, and play kits provided

Woongjin ThinkBig announced on the 3rd that it has launched the infant brain development play subscription service 'Bebe Book Club'. Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] Woongjin ThinkBig announced on the 3rd that it has launched the infant brain development play subscription service 'Bebe Book Club.'

Bebe Book Club is a subscription-based brain development play program for infants aged 6 to 24 months. It is composed of 12 stages according to the infant's developmental stage, allowing parents to receive play content suitable for their child's development process every month for 33,000 KRW.

Upon subscription, the Bebe Book Club kit, consisting of 2 picture books carefully selected by 11 domestic professors and play experts in infant development, 1 type of toy, 1 play workbook, and 2 play kits, is regularly delivered to the subscriber's home every month.

Additionally, various digital contents necessary for childcare are provided. When purchasing Bebe Book Club, users can enjoy videos on how to use the play kits according to the baby's age, childcare information and videos helpful for infant development, and curated audio content through the Woongjin ThinkBig Lounge app.

Woongjin ThinkBig also released a Bebe Book Club advertisement video featuring actress So Yi-hyun on YouTube. Under the concept of 'an era where even play is subscribed to,' the video depicts So Yi-hyun introducing Bebe Book Club as a solution in situations where parents feel at a loss about playing with their children or have many things they want to do, solving childcare concerns with developmental stage-appropriate educational tools.

A Woongjin ThinkBig official stated, “Bebe Book Club is designed to aid brain and growth development during infancy with play content carefully selected by the country's top experts,” adding, “We hope families practice childcare through play with their children at home at a reasonable subscription price.”